Projects.

Designed and built a luxury real estate website with premium brand positioning, multi-service navigation, consultation flows, and a scalable content structure built for SEO and growth.Read case study →Visit site →

Lead the technical governance, performance, analytics, SEO, and conversion work across enterprise marketing platforms supporting 500,000+ annual visitors.Read case study →Visit site →

Built a hiring-first SaaS for cleaning business owners. Companies publish a custom hiring page, collect applications and documents, review candidates, and approve cleaners in one workflow.Read case study →Visit site →

Founder-built SaaS for visual website feedback. Teams collect pin-on-page comments, screenshots, and client-friendly review workflows directly on live sites.Read case study →

Owned the web presence across WordPress, technical SEO, analytics, HubSpot, marketing automation, CRM, and lead generation workflows.

Built a brand-aligned marketing site for a strategic consulting firm. Focused on clear positioning, professional presentation, and a scalable foundation for long-term growth.Visit site →

Built a fully branded, conversion-focused WordPress website for a Boston cleaning company. Established local presence, drove online bookings, and laid the foundation for SEO growth.

Redesigned the Fransuave Details website, migrating from Wix to a fully customizable WordPress build that improved local SEO, service clarity, and lead generation.

Collaborated on the redesign of Medcor's marketing website and managed the HubSpot stack to deliver a modern, conversion-ready healthcare experience.

Built a HubSpot changelog site for Medcor to track major account changes, with custom taxonomies that centralized updates for marketing, sales, and ops.

Built a company-wide email signature system for Medcor that standardized brand presentation across every employee inbox.

Designed and developed the brand and website for PD Cuisine, a Haitian catering company in Boston, with a focus on menu clarity and inquiry conversion.

Built a custom HTML and CSS RSVP landing page for an 80s-themed birthday event, hosted on Netlify with form integration and on-brand visual storytelling.

Led the migration of Immersive Labs' customer-facing and careers websites from a Headless WordPress setup to a traditional WordPress architecture, cutting build times and unblocking the marketing team.

Built a WordPress quote aggregator for a Florida insurance client, using Zapier to automate intake, routing, and lead handoff.

Replicated the Delta WiFi landing page in WordPress in under an hour as a focused craft exercise. Pixel-level fidelity with native WordPress components.

Built an internal company portal that let marketing team members submit, track, and contribute website content through a controlled, auditable workflow.

Supported the website work behind Immersive Labs' Cyber Workforce Optimization launch, helping position a new product category across the marketing site.

Rebuilt the Association of Insurance Compliance Professionals website on WordPress, modernizing brand, content architecture, and member-facing UX.

Redesigned and rebuilt the American Shotcrete Association website. Migrated from Drupal to WordPress with a frontend resource library, company directory, and WooCommerce integration.

Run 97 Creative as a side practice helping local brands establish a stronger digital presence with focused web and marketing support.

Led the full redesign and rebuild of the NFC Forum website, modernizing a 2006-era platform into a current, maintainable architecture aligned with the organization's standards work.

Built a lightweight landing page and tool for managing weekly basketball session attendance, with code-based access control and a streamlined RSVP flow.

Managed website updates and shipped new functionality for the Enterprise Ethereum Alliance, supporting one of Virtual's most active client accounts.

Maintained and extended a LearnDash-powered education website at Virtual Inc, supporting a course catalog comparable to platforms like Udemy.

Maintained the Digital Service Collaborative brochure site on WordPress, handling ongoing updates, performance, and design enhancements.

Supported the launch planning of the Art of Management brochure site and held a retainer covering ongoing maintenance, updates, and upkeep after launch.