Accuris Website Platform.
Led technical governance, performance optimization, analytics infrastructure, SEO, and conversion focused web development for an enterprise marketing website supporting 500K+ annual visitors.
- Role
- Senior Website Manager
- Focus
- Technical governance, SEO, analytics, CRO, performance, and enterprise marketing web operations
- Live site
- accuristech.com ↗
- 500K+ annual visitors supported
- +18% form completions
- +12% landing page conversion lift
- Faster page loads
- Cleaner reporting
- Stronger technical SEO foundation
Overview
Accuris needed a scalable, high performing marketing website foundation that could support enterprise traffic, campaign execution, analytics visibility, SEO growth, and continuous optimization.
My role focused on connecting technical execution with marketing outcomes: improving performance, tightening tracking, supporting conversion focused experiences, strengthening SEO structure, and creating systems that made the website easier to manage and measure.
The Challenge
Maintain and optimize a high-traffic enterprise marketing website
Improve conversion paths and form performance
Create clearer analytics and attribution visibility
Support SEO improvements across a large content footprint
Improve site speed and Core Web Vitals
Coordinate technical standards across internal stakeholders and external agency partners
Strategy
The strategy was to treat the website as a growth system, not a static marketing asset. That meant improving the technical foundation, strengthening measurement, cleaning up conversion paths, supporting SEO governance, and creating repeatable workflows for launch, QA, and optimization.
- Governance
- Standardized GTM and analytics governance
- Forms
- Improved HubSpot form and conversion tracking
- SEO
- Strengthened technical SEO foundations
- Crawl
- Supported structured metadata and crawl improvements
- Performance
- Improved performance through asset and front end optimization
- Reporting
- Built executive level reporting views for web performance
- Workflow
- Created cleaner documentation and deployment workflows
Execution
- 01
Built and optimized conversion focused web experiences
- 02
Developed interactive lead generation tools and marketing assessments
- 03
Improved landing page performance and form completion paths
- 04
Governed GTM across production and staging
- 05
Implemented consent aware tracking workflows
- 06
Built Looker and GA4 performance dashboards
- 07
Supported redirect governance, internal linking, metadata, and crawl optimization
- 08
Partnered with agencies on redesign and development initiatives
- 09
Translated Figma concepts into responsive implementations when needed
- 10
Used AI assisted development tools for testing, refactoring, documentation, and performance workflows
Results
Stack and Systems
- WordPress
- WPEngine
- React
- JavaScript
- PHP
- HubSpot
- Google Tag Manager
- Google Analytics
- Looker
- Google Search Console
- OneTrust
- Core Web Vitals
- Technical SEO
- Figma
- OpenAI Codex
- Claude Code