01
Web Strategy & Operations
Roadmaps, governance, CMS operations, publishing workflows, stakeholder alignment, and platform decisions that keep complex web properties moving.
- Website roadmaps and prioritization
- CMS and publishing governance
- Cross-functional release coordination
- Platform strategy and operational standards
02
Digital Experience
Information architecture, UX improvements, journey optimization, design systems, and conversion paths shaped around real user behavior.
- Journey mapping and page architecture
- Reusable design systems
- Landing page and form UX improvements
- Editorial presentation for brand and trust
03
Technical Web Development
Hands-on frontend engineering across React, TypeScript, WordPress, headless CMS architecture, integrations, and production-ready web systems.
- React, TypeScript, TanStack, and Next.js
- WordPress and headless CMS implementation
- API and MarTech integrations
- Maintainable component systems
04
Technical SEO & Discoverability
Crawlability, indexing, structured data, metadata, redirects, internal linking, search performance, and emerging AEO/GEO workflows.
- Technical SEO audits and remediation
- Structured data and metadata systems
- Redirect governance and migration support
- Search, AEO, and answer-engine visibility
05
Analytics & Measurement
GA4, GTM, event models, dashboards, attribution QA, behavioral insights, and reporting systems that make web decisions accountable.
- GA4 and GTM event architecture
- Form, CTA, and funnel tracking
- Looker Studio and performance reporting
- Measurement QA and documentation
06
CRO & Experimentation
Hypothesis development, landing page optimization, funnel analysis, experimentation backlogs, and measurable improvements to user paths.
- Conversion analysis and prioritization
- Landing page and CTA optimization
- Experimentation planning
- Behavior-informed iteration
07
Accessibility & Performance
WCAG-aware QA, Core Web Vitals, responsive quality, performance optimization, and front-end standards that make websites faster and more resilient.
- Core Web Vitals optimization
- Accessibility checks and remediation
- Responsive QA and interaction polish
- Release readiness and regression review
08
AI-Enabled Web Operations
AI-assisted workflows for development, content operations, documentation, automation, structured data, and modern search behavior.
- AI-assisted development workflows
- Content operations and documentation
- Automation for repetitive web tasks
- Structured data and emerging search patterns