Case Study / SaaS Product← Back to Selected Work

ClickCues.

Built and launched ClickCues, a SaaS product that helps agencies, freelancers, and marketing teams collect visual feedback directly on live websites using pinned comments, automatic screenshots, and client friendly review workflows.

Role
Founder / Product Builder
Focus
Visual website feedback, client collaboration, product UX, SaaS architecture, onboarding, and feedback workflows
Status
Live / Founder built
  • SaaS product launched
  • Visual feedback workflow
  • Pin on page comments
  • Screenshot context
  • No login client experience
  • Built for agencies and web teams
LIVE
ClickCues homepage showing visual website feedback workflow
ClickCues homepage showing visual website feedback workflow
Pinned feedback model
REVIEW
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2
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CaptureReviewResolve
4 pins · 1 page
01 / Overview

Overview

ClickCues was built around a simple problem: website feedback is often scattered across emails, screenshots, calls, and vague comments. The goal was to create a cleaner way for teams and clients to leave feedback directly where the issue happens, on the website itself.

The product focuses on making feedback easier to capture, understand, and act on without forcing clients into a complicated project management system.

02 / Challenge

The Challenge

01

Clients often send vague feedback without enough visual context

02

Website teams lose time matching comments to pages, sections, and screenshots

03

Existing feedback tools can feel too heavy for smaller agencies and freelancers

04

Client onboarding needs to be simple and low friction

05

Feedback must be captured in a way that supports faster review and implementation

06

The product needed to feel lightweight, polished, and practical

03 / Strategy

Strategy

The strategy was to position ClickCues as a lightweight feedback layer for live websites. Instead of building another full project management tool, the product focuses on capturing better context at the moment feedback is created.

Access
Prioritized no login client feedback
Pins
Designed pinned comments directly on live websites
Context
Captured screenshot context with each comment
Workflow
Built a clean project based workflow for teams
Audience
Focused on agencies, freelancers, and marketing teams
Voice
Kept the product language practical and easy to understand
Positioning
Product led positioning around speed, clarity, and reduced back and forth
04 / Execution

Execution

  • 01

    Designed and built the landing page and product experience

  • 02

    Built visual feedback pins on live websites

  • 03

    Added screenshot capture and feedback context

  • 04

    Created project based organization for website feedback

  • 05

    Designed client friendly review flows

  • 06

    Built onboarding and first project flows

  • 07

    Integrated subscription and account workflows

  • 08

    Added analytics, SEO structure, sitemap, robots, metadata, and schema

  • 09

    Built email and notification flows where appropriate

  • 10

    Iterated on UX details such as pin positioning, hover previews, feedback cards, and capture states

05 / Results

Results

Launched
SaaS product
Built
Visual feedback workflow
Improved
Client feedback clarity
Reduced
Back and forth review friction
Positioned
For agencies and web teams
Shipped
Production ready product foundation
06 / Stack

Stack and Systems

  • React
  • TypeScript
  • Supabase
  • Stripe
  • Lovable
  • Vite
  • MDX
  • GA4
  • Google Tag Manager
  • SEO Schema
  • Sitemap
  • Robots
  • Email workflows
  • Screenshot capture
  • Product analytics
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