Evander / Pierre
ServicesBoston · Remote · MMXXVI

Websites built to generate leads, not just look good.

I help businesses ship and improve websites that actually move the number. Design, development, SEO, analytics, page speed, and conversion optimization, delivered as one engagement.

Book a 20-min intro call →View recent work
Currently booking 1 to 2 engagements this quarter
Trusted across
  • Accuris
  • Medcor
  • Hadassah Homes
  • ClickCues
  • RemoteMaid
  • 9+ yrs experience
02 / Who you'll work with

Direct senior ownership from strategy through launch.

Work directly with Evander Pierre, a senior web operator with 9+ years of experience building, optimizing, and governing marketing websites for enterprise teams, founders, and service businesses. I bring strategy, design judgment, development execution, analytics, and conversion thinking into one accountable partner.

9+ yrs
Senior web leadership
Enterprise
Marketing website operations
One owner
Strategy, build, tracking, CRO
LinkedIn profile
Evander Pierre
Senior website operator · Boston
03 / Who I work with

Founders, marketing teams, and operators who need the website to pull weight.

  • B2B SaaS scaling beyond a template site
  • Service businesses with traffic that does not convert
  • Healthcare, finance, and regulated industries
  • Founders launching a new product or brand
04 / PackagesThree primary engagements + supporting services

Every project is scoped after a short discovery call so the plan fits the business, timeline, and goals.

01

Website Build

Founders and teams launching a new marketing site or replacing a dated one.

What is included
  • Strategy, IA, and messaging direction
  • Custom design system and editorial-grade UI
  • Modern stack build (TanStack, Next, or WordPress)
  • SEO foundation, analytics, and event tracking
  • Launch QA, accessibility pass, and handoff
How it is scoped
Scoped after discovery based on goals, scope, and urgency.
Timeline expectation
Multi-phase engagement scoped after discovery.
Start this project
02

Website Redesign

Established businesses with a site that no longer matches the brand, revenue, or buyer.

What is included
  • Audit of current site, analytics, and funnel
  • Repositioning, visual system, and page architecture
  • Rebuild on a maintainable stack
  • SEO migration plan and redirects
  • Post-launch tracking and reporting
How it is scoped
Custom proposal after review of current site, goals, and timeline.
Timeline expectation
Timeline confirmed after review.
Start this project
03

Fractional Website Manager

Marketing teams that need senior web ownership without hiring full time.

What is included
  • Weekly roadmap and prioritization
  • Hands-on build, governance, and QA
  • SEO, analytics, and CRO oversight
  • Vendor and stakeholder coordination
  • Monthly reporting on the metrics that matter
How it is scoped
Built around your business priorities and roadmap cadence.
Timeline expectation
Ongoing partnership built around your roadmap cadence.
Start this project
Also available
04

Performance & CRO Sprint

Teams with traffic that is not converting and pages that feel slow or unclear.

What is included
  • Heuristic and analytics-led conversion audit
  • Core Web Vitals and page-speed remediation
  • Hero, form, and key page rewrites
  • Tracking validation in GA4 and GTM
  • Prioritized roadmap of next experiments
How it is scoped
Timeline confirmed after review of pages, stack, and goals.
Timeline expectation
Scoped after review of the funnel.
Start this project
05

Analytics & Tracking Setup

Teams flying blind on attribution, conversions, or product usage.

What is included
  • GA4 and GTM implementation or audit
  • Event model for forms, CTAs, and funnels
  • Consent and cross-domain configuration
  • Looker Studio or in-app dashboard
  • Documentation your team can maintain
How it is scoped
Based on tracking complexity and number of properties.
Timeline expectation
Timeline confirmed after tracking review.
Start this project
05 / How I work

A clear path from brief to measurable lift.

  1. 01
    Discovery

    Goals, audience, current funnel, and the one number we are moving.

  2. 02
    Strategy

    Positioning, IA, content priorities, and a measurable success plan.

  3. 03
    Build

    Design system, pages, integrations, and tracking built to last.

  4. 04
    Launch

    QA, accessibility, SEO migration, analytics validation, then go live.

  5. 05
    Optimize

    Iterate on the pages that move the number. Report what changed.

Interlude

A website is a business asset. Designed to compound. Built to be measured.

9+ yrs
Shipping the web
500K+
Annual visitors served
1 owner
From brief to launch
06 / ProofRecent case studies
ClickCues homepage screenshot
clickcues.com
Founder-built SaaS

ClickCues

Visual website feedback. Auth, billing, and production launch.

Live · pin-on-page review workflow
Read case study
“Evander operates like a senior in-house lead. He owned strategy, build, and analytics — and the numbers moved.”
Marketing lead, enterprise SaaS
“Direct, fast, and unusually thorough on the details that actually compound. The site finally feels like the business.”
Founder, services business
07 / FAQ

Questions buyers usually ask.

Do you work solo or with a team?
I lead the work directly. For larger scope I bring in a vetted designer or developer I have shipped with before. You always work with me.
What stacks do you build on?
WordPress for content-driven marketing sites, and React stacks like TanStack Start or Next.js for product and custom builds. I will recommend the one that fits the team and the goal.
How do you measure success?
We agree on one primary metric in discovery, usually a conversion or pipeline metric, and track it through launch and optimization.
Can you take over an existing site?
Yes. Most engagements start with a site I did not build. Audit, stabilize, then improve.
Do you do SEO?
Yes. Technical SEO, page-level optimization, and migrations are built into builds and redesigns. Standalone SEO sprints are also available.
Where are you based?
Boston, working with clients across the US and remote.
How fast can you start?
Start dates are confirmed during discovery based on current availability, urgency, and scope.
What does pricing actually look like?
Every engagement is scoped around the outcome, complexity, and urgency. After a short discovery call, you receive a custom proposal with clear deliverables and timeline.
Currently booking 1 to 2 engagements this quarter

Ready to make the website earn its keep?

Book a 20-min intro call →View recent work