Project Description: During my tenure at Medcor, I collaborated on the redesign of our frontend-facing website and managed our HubSpot account to create a modern, intuitive health experience. Collaborating closely with Noble Studios, we crafted a strategic approach to showcase Medcor’s commitment to providing timely and personalized care through evidence-based medicine and proprietary technology.

Key Contributions and Achievements:

  1. Strategic Redesign for Modern Health Experience: The website redesign focused on delivering a modern and intuitive health experience, aligning with Medcor’s mission to reduce costs, avoid claims, and enhance overall health and wellness. Our collaboration with Noble Studios ensured a comprehensive and expertly crafted approach to achieve this vision.
  2. Comprehensive Healthcare Offerings Showcase: Effectively communicating Medcor’s diverse healthcare solutions, the redesigned website highlighted onsite and mobile clinics, customized safety training programs, telehealth services, wellness initiatives, and employer support. The goal was to showcase the impactful solutions Medcor provides to its clients in a clear and compelling manner.
  3. Partnership with Noble Studios: We partnered with Noble Studios to bring their expertise into the redesign process. This collaboration ensured a holistic approach, combining Medcor’s industry knowledge with Noble Studios’ design and development proficiency to create a website that not only met but exceeded industry standards.
  4. Gutenberg Page Builder Implementation: The website, custom-built using Gutenberg as its page builder, provided a flexible and user-friendly platform for content creation and management. This choice aimed to enhance the website’s scalability and adaptability to future needs.
  5. Content Structure and Brand Refresh: Addressing issues with the previous website, we developed a hierarchical content structure to improve relevance and organization. The brand was refreshed with relevant visuals, creating a cohesive and engaging user experience.
  6. Typography and Contact Page Simplification: Following contemporary design trends and competitor analysis, we implemented larger typography for enhanced readability and visual impact. The contact page was simplified, offering four clear options for General Inquiry, Sales Inquiry, Customer Support, and Job Inquiry, each accompanied by a compelling call-to-action (CTA).
  7. HubSpot Integration: Safeguarding all HubSpot integrations, we developed a hierarchical content structure that maintained the integrity of HubSpot functionalities while enhancing overall website coherence. This seamless integration ensured a unified user experience across all platforms.

Client Satisfaction: The Medcor website redesign project, conducted in collaboration with Noble Studios, received positive feedback from internal stakeholders and external users. The strategic approach, combined with the expertise brought in by Noble Studios, resulted in a visually appealing, user-friendly, and strategically aligned online platform poised for future growth and adaptation.

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