Project Description: Driven by a deep appreciation for family and Haitian culture, I enthusiastically took on the challenge of developing a comprehensive website for my aunt’s catering company, PD Cuisine. With a focus on creating a unique and immersive user experience, I embarked on designing and developing the entire brand from scratch.

Key Features:

  1. Creative Direction and Branding: Taking creative control, I conceptualized and implemented a design that reflected the essence of Haitian culture, utilizing the vibrant colors and symbolism of the Haitian flag. The website was a visual celebration of the rich culinary heritage.
  2. Language Translation and Inclusivity: Recognizing the diverse demographic in Boston, I incorporated language translation features to make the website accessible to a wider audience. This thoughtful addition aimed to cater to the multicultural community and promote inclusivity.
  3. Thorough Order Form with Formidable Forms and WooCommerce: The standout feature of the website was the comprehensive order form. Leveraging Formidable Forms and WooCommerce plugins, I implemented conditional statements and date restrictions to ensure optimal planning and preparation time for catering orders.
  4. Calendly Integration for Booking Calls: To streamline communication, I embedded a Calendly link, allowing clients to easily schedule calls with PD Cuisine for personalized consultations. This added convenience enhanced the overall user experience.
  5. Automated Order Processing with WooCommerce: Upon form submission, WooCommerce seamlessly converted the information into a draft order. Notifications were sent to the admin, owner, and client, facilitating efficient communication and order verification.
  6. Online Payment Integration: Using WooCommerce, I enabled online payment functionality, allowing customers to conveniently pay for their catering services on the website. This streamlined the transaction process and provided a seamless end-to-end experience.
  7. Customer Confirmation and Thank You Messages: Post form submission, users received a thank you message, providing a positive interaction. This reinforced customer satisfaction and engagement.

Client Satisfaction: The culmination of creative design, user-centric functionality, and efficient business processes resulted in an exceptional website that exceeded my aunt’s expectations. The positive user interface (UI) and user experience (UX) were met with enthusiasm, and the streamlined order process garnered high praise.

This project showcases my dedication to creating not just a website but a digital experience that encapsulates the spirit of PD Cuisine and the Haitian culinary tradition. The success of the website is evidenced by its positive reception from both the client and the diverse user base in the Boston area.

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